Your Van Covers Four Counties. Google Shows You in a Handful of Postcodes.
Dublin plumbers, electricians, roofers and installers take jobs from Swords to Naas and from Navan to Bray. Google mostly shows a homeowner the trades closest to where they are standing. If your profile and website only say “Dublin”, you miss most of the towns your van already drives to.
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- Built around your real travel radius
- Plumbers, electricians, roofers, installers
- Senior team on Irish hours
- 34–35 minAverage commute in Meath, Kildare and Wicklow
- €12,500Top SEAI heat pump grant for a house since Feb 2026
- 20Service areas Google lets you list
Sources: CSO Census 2022, SEAI, Google Business Profile Help.
How Far Does Your Van Go? Google Draws a Smaller Circle.
Drag the slider to your usual travel radius. Our example base is Blanchardstown, Dublin 15. Green towns are where the map pack is realistic. Amber towns are inside your radius, but you win them with a town page, reviews from that town and steady work there. Grey towns are outside your radius, so we would not spend your money on them.
At 25 km: 2 map-pack towns, 9 town-page towns, 5 outside your radius.
2Map pack is realistic
Closest to your base. Win these with a strong Google profile and reviews.
- Lucan
- Dunboyne
9Win with a town page
Inside your radius but further out. A real page, local jobs and reviews from that town.
- City centre
- Tallaght
- Celbridge
- Swords
- Ashbourne
- Maynooth
- Ratoath
- Sandyford
- Dún Laoghaire
5Outside your radius
Not worth chasing unless you really want work there.
- Naas
- Bray
- Greystones
- Navan
- Newbridge
Example only. Straight-line distances from Blanchardstown, map not drawn for roads. The 8 km map-pack ring is our rule of thumb for this example, not a Google rule. Real results depend on your trade, reviews and competition.
The home patch
The few towns closest to your base. Here the map pack is winnable, and it is where emergency calls are decided. Your Google profile does most of the work.
The commuter belt
Maynooth, Ratoath, Celbridge, Naas, Bray. Families who moved out of Dublin, newer estates, lots of extensions and energy upgrades. You win these with town pages and local reviews, not the map pack.
What one base can win
No single business ranks across the whole county. We show you, town by town, where you can win and where you would be paying for nothing.
Want this map for your own base and towns?Tell us where you are based and up to five towns. We check five searches in each.
Same Search, Three Towns, Three Different Plumbers
Search “plumber near me” in Blanchardstown, then in Naas, then in Bray. Google shows a different map pack each time, because it ranks local results on three things.
How close you are to the searcher
You cannot move your base. You can stop hiding the towns you cover, by listing your real service areas and giving each main town its own page.
How well you match the search
“Boiler repair” and “heat pump installer” are different searches. One “Services” page cannot answer both. Each job you want needs its own page and its own place on your profile.
How well known you are
Reviews, mentions on other sites, how often people pick you. This is what lets you reach a little further than the streets around your base.
Why this matters for trades: a homeowner with a burst pipe or no heat rarely scrolls. They ring one of the first names they see, so the map pack near your base is where most emergency jobs are decided. Planned jobs further out are won on your website. Local SEO for trades
Distance, relevance and prominence are the three factors Google names in its Business Profile help pages.
In Trades, the Review Decides Who Gets the Call
Three plumbers show up. The homeowner rings the one whose reviews mention their kind of job, in their kind of house, near them.
“Came out the same evening for a leaking cylinder in our semi-d in Lucan. Clear price before starting and left the place clean.”
Ask every customer, the same day
Text one review link when the job is done. Asking only the happy ones breaks Google’s rules.
Ask them to mention the job and the town
“New boiler in Celbridge” helps the next homeowner in Celbridge more than “great service”. You can suggest it. You cannot write it for them.
Never pay for reviews
No discounts or gifts for a review. Google removes them and can restrict your profile.
Reply to every review
Good or bad, a short, calm reply shows the next customer how you handle problems.
Get more reviews the right way
Emergencies, Grants and Big Jobs Are Different Searches
A homeowner with no hot water searches very differently from one planning a heat pump or a new roof. Each group needs its own page, and its own place on your Google profile.
Grants change what people search. Since 3 February 2026, the SEAI heat pump grant for a house is up to €12,500, including a €4,000 bonus for replacing an oil, gas, solid-fuel or electric storage system. Homeowners search for installers by grant name, and grant work needs an SEAI-registered contractor. Say so on the page.
Registration is the law, so show it. Electrical work in a home must be done by a Registered Electrical Contractor with Safe Electric, and gas work by a Registered Gas Installer. Both give the customer a completion certificate. Put your number where homeowners can check it.
Searches grouped from our own research into how Irish homeowners look for trades.
Ten Things to Fix Before You Pay Anyone for SEO
Tick what you already have. Most of these cost nothing to fix, and a few of them decide whether you show up outside your own postcode.
Your score
Tick the boxes on the left. Most Dublin trades have a few gaps, and they are usually cheap to fix.
Get a Free Check of My Gaps Talk It Through on a CallOne Plumber’s Google Profile, Before and After
An illustrative example, not a client. A plumbing and heating business based in Dublin 15 that also takes jobs in Lucan, Maynooth, Celbridge and Dunboyne.
Listed as “Dublin”
“Plumbing & Heating Dublin – Best Prices – Call Now”
- Keywords stuffed into the business name, which Google can suspend
- Main category “Contractor”, so it misses plumbing searches
- No service areas, eight reviews, none naming a town
- One “Services” page on the website, no RGI number anywhere
Listed for the patch it works
“[Business name] Plumbing & Heating”, the name on the van
- Main category “Plumber”, with heating as an extra category
- Service areas: Dublin 15, Lucan, Maynooth, Celbridge, Dunboyne
- A page per town with two or three real jobs done there
- RGI number on the profile and site, review link texted after every job
How we would judge it: calls and quote requests by town, not rankings. If the Maynooth page brings jobs and the Celbridge page does not after a few months, we change Celbridge or drop it. Job and town pages that win work
Want us to look at your profile like this?A 20-minute call. We share our screen and go through it with you.
What We Do for Dublin Trades
We use only the parts your business needs. Most trades start with the Google profile and the towns closest to the base.
Google profile and town pages
Categories, service areas, photos and posts set up for the patch you work, plus one page for each town you really serve.
Best fit: Local SEOLearn moreJob pages homeowners trust
Boiler repair, rewires, heat pumps, roof repairs. One clear page per job, with price ranges, your own photos and your registration.
Best fit: Semantic SEOLearn moreA site that gets the call
Fast on a phone with one bar of signal, number at the top, and a quote form that asks for the Eircode and a photo.
Best fit: Technical SEOLearn moreNamed in AI answers
When someone asks ChatGPT for “a registered electrician in Lucan”, your business should be one of the names.
Best fit: AI SEO and AEOLearn moreNeed a new website for your trade business? See our website design service
See Which Towns You Win, and Which You Are Missing
Tell us your trade, your base and up to five towns you want more work in. We check where you show up for five common searches in each town.
What you get back
- Your map-pack position in each town, with screenshots
- The three businesses ahead of you, and why (names kept private on our side)
- Gaps in your Google profile and website
- Which towns are worth chasing, and which are not
No cost, no obligation. Usually back within two working days.
Why Trades Work With Us
You talk to the strategist
The person planning your SEO is the person on the call. No account managers in between.
Jobs, not rankings
Reports show calls, quote requests and WhatsApp messages from search, by town.
Honest about distance
If a town is too far from your base to win, we tell you, and we do not charge you to chase it.
Honest about where we are
A remote senior team working Irish hours, led by founder Gaurav Sharma. No Dublin office, and we will not pretend otherwise.
Tell us about your trade
Your trade, where you are based and the towns you want more work in. We reply within 24 hours.
Share a few details and get a tailored proposal.
Request a Free QuoteMore on Dublin SEO
Trades win on distance and reviews. Other Dublin businesses have a different problem.
Why Dublin is many local search markets, not one, and how area-first SEO works across the county.
Why a clinic has to win the map pack near patients’ homes and near their offices.
Why clients choose a firm mostly before they ring, and what your website needs at each step.
How we work with businesses in Cork, Galway, Limerick and seven more Irish cities.
Questions Trades Ask Us
Plain answers. If SEO is not right for your business yet, we will say so.
How long does SEO take for a trade business in Dublin?
Fixes to your Google profile, like categories, service areas and reviews, can change what you see within weeks. Town pages and job pages usually take two to four months to settle, and longer in busy areas. We tell you which towns are quick wins before you start.
Can I show up in towns where I do not have an address?
In the map pack, mostly near your base, because Google ties it to where you are. In the normal results below the map, yes, with a real page for that town that shows jobs you have done there. Never use a fake or virtual address. Google suspends profiles that do.
I work from home. Do I have to show my address on Google?
No. If customers do not come to you, hide the address and list your service areas instead. Google lets you add up to 20 service areas and asks you to keep them within about two hours’ drive of your base.
Should I put my Safe Electric or RGI number on my website?
Yes. Home electrical work must be done by a Registered Electrical Contractor and gas work by a Registered Gas Installer, and homeowners check. Show your number on your website and your Google profile, and mention the completion certificate you give at the end of the job.
We are already booked out. Is SEO worth it?
Maybe not for more of the same work. It can be worth it for the jobs you want more of, like heat pumps instead of call-outs, or for towns closer to your base so you spend less time in the van. If you just need to stay busy, we will tell you to wait.
SEO or Google Ads for a trade business?
Ads fill a quiet week fast and stop the day you stop paying. SEO takes months but keeps the phone ringing after. Many trades run small ads for emergency work and use SEO for planned jobs and grant work.
Do I need a website if my Google profile is good?
Your profile wins the map pack near your base. A website wins the towns further out, the planned jobs and the grant searches, and it is where homeowners check your registration and prices. You need both.
Find Out Which Towns Are Calling Someone Else
Your base, up to five towns, five searches in each. Plain English results. No cost and no obligation.