Our own guides on SEO, AEO, GEO and local search — plus the latest from Google and the industry's most trusted search publications.
Learn what NAP consistency is and how accurate business data improves your local search rankings. Audit your online presence for better visibility today.
Measuring success is a leading challenge for answer engine optimization (AEO) that marketers report today. In HubSpot’s State of AEO 2026 report, it was the top…
Search Central Live is coming to Zurich on December 4, 2026!
Boost your local lead generation with our guide on how to optimize a Google Business Profile for more calls. Start driving more customer enquiries…
Most marketers use an AI assistant at work, but constantly switching between Claude, a CRM, and other apps breaks focus. That is where Claude integrations come…
AI maturity explains why 98% of marketing teams now use AI in some way, yet only 10% report transformational results, according to our 2026 State of AI…
Boost your local search visibility with these must-use schema markup types. Learn how to implement structured data today for better results. Read more.
Over the past few months, the HubSpot Blog team has been testing and comparing various AEO tools, including Scrunch vs. Semrush, and here’s the high-level takeaway…
Today, we're announcing our plans to support a shared AI training control in robots.txt. This will help websites express their AI training preferences across multiple AI…
Learn how to create an XML sitemap and robots.txt file to guide search crawlers. Optimize your site structure and indexing today with our step-by-step…
It’s hard to believe anything could rival Google’s impact on our digital lives and habits, but ChatGPT is on its tail — especially now that it…
Google is expanding AI Mode ads to 10 new countries, including Canada and India. See how these relevant sponsored results improve your search experience.
Learn how Semantic SEO and topical authority help you dominate search results. Build your site's expertise and boost rankings with our expert guide.
Google's Ads Decoded podcast tells you how to make smarter marketing decisions using the latest data on how consumers search.
We’re announcing new connected apps partners and a new platform for developers to build and track their apps in one place.
Learn what Core Web Vitals are and how to improve your site metrics for better search visibility. Start optimizing your user experience today.
Claude marketing plugins extend Claude into workflows for content creation, campaign planning, brand management, reporting, and publishing. The best options connect Claude with the tools and…
There’s no single right answer to how often you should run AEO prompt tracking, because the answer depends on what you’re trying to detect. But the…
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